Concept to Creation
Infinite Possibilities in Handmade Rugs

Single Source of the Finest Handcrafted Rugs for
Retailers & Interior Designers

The Such Rugs Story

While working in Paris, Sachin would walk past luxury home decor boutiques in St Germain.

It became clear to him that while there was demand for fine Indian artisanship, supply was fragmented.

A one-stop solution was needed to unleash the full potential of centuries-old diverse craft traditions.

Thus was born Such Rugs.

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If you are looking for a sourcing partner who is
attentive, versatile, & professional,

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Design Without Constraint

We create rugs to meet your business needs. Whether your project needs intricately handknotted rugs or neutral-toned flatweaves, 50 sqm or 50,000 sqm; we can deliver.

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One-Stop Source For Fine Handmade Rugs
Sachin Chiramel CEO, India
Radhika Bhojania Sales Head, London
Match Your Design Vision With Our Expertise

Sachin and Radhika are supported by a team with extensive experience working with artisan communities and international buyers